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A digital marketing strategy is the content plan that ensures any digital marketing efforts are tailored to your target audience, in order to maximise return on investment. While strategizing and planning have always been important activities for larger brands and … Continue reading
The news world had a feeling this was going to happen yesterday but our design intern Carys has had the feeling for quite a bit longer: Republic, the Leeds-based fashion retailer went into administration yesterday (13th February 2013), putting around … Continue reading
Branding and Marketing Isn’t What It Used To Be. We live in an era when even established global B2C brands are embracing social media channels: one’s approach to branding and marketing in today’s markets requires a deeper understanding – and … Continue reading
Google Adwords Upgrade Enhanced Campaigns arrived today (February 7th) which is the latest upgrade to Google Adwords. As has been widely reported elsewhere (Search Engine Watch, The Drum, Mashable, TechCrunch), the upgrade will allow marketers to target consumers with ads … Continue reading
Vine: The Six Second Video App from Twitter A Train of Thought Vine has been getting a lot of attention lately – and mostly I would say that attention is deserved. It’s new, interesting, a little bit different … Continue reading