The latest edition of the Cloudspotting Weekly Digest is here once again and although you may have thought we covered all the upcoming trends for 2014 in the last digest, think again! This time we have articles covering everything from mobile wallets to wearable technology to eCommerce strategies. So get the kettle on and get up to date.
THE YEAR OF BUYING WITH GOOGLE
The use of mobile wallets is set to increase, predominantly on mobile websites and apps and then more slowly through Google Wallet Cards and tapping to pay. This will make ecommerce even more convenient and allow consumers to consolidate their loyalty schemes. Are you ready for the mobile wallet?
PROMOTED POSTS FOR GOOGLE PLUS
We hope you’ve taken our past advice and set yourselves up a Google Plus page because the social media site is now in BETA stage with pushing out promoted posts. In Facebook style fashion you will soon be able to target your G+ posts to get your message out to the right people, at the right time, making this social channel far more attractive to brands. Beat the crowd and set up a G+ page now!
THE MOST IMPORTANT ALGORITHM UPDATES OF 2013
Where can you find penguins, pandas and hummingbirds all working together? No sadly not the zoo, but at Google instead. Many of our previous digests have brought you news of new algorithm updates and changes from the tech giant and goodness knows it can be hard to keep up with them all. So, as a late Christmas present, here’s an infographic consolidating the 11 most important ones you need to know.
THE MOBILE TRENDS OF 2014
Apple will fill the void left behind by blackberry, wearables will continue to be a buzz (but will they catch on?), improved analytics will help companies manipulate consumer behaviour, cars get connected and despite the FAA’s decision, mobile phone calls will still be banned on flights. Do you agree with Forbes predictions for the future?
MOBILE: RIGHT TIME, RIGHT PLACE, RIGHT NOW
IAB reported a 127% increase in mobile ad spend in the first half of 2013 alone and since then, the continued evolution of mobile has allowed brands to engage with customers in ways that were never before possible. Now, looking to 2014 there are 4 key trends to watch out for: audience targeting, creative capabilities, programmatic buying and real world measurement.
WEARABLE TECH DISCUSSED BY THE EXPERTS
Lots of new and exciting technology was unveiled at CES in Las Vegas this week and of course, wearable tech took centre stage. This is set to be the next big thing and more importantly, it promises to bring big opportunties for brands and businesses. So, if you need to brush up on your knowledge of wearable tech, here’s what several industry experts have to say on the subject…
25 OF THE BEST RESPONSIVE DESIGNS
We do enjoy a good example of responsive design here in the office (we’ve created a few recently), as do the chaps over at Econsultancy who compiled this list of 25 cracking examples. It’s no secret now that the year of mobile is here to stay and that a responsive design can be a relatively low cost and highly effective way to reach your mobile audience. So here’s something to inspire you…
RESPONSIVE DESIGN OR MOBILE SITE?
Knowing which option to choose can be tricky because there’s all sorts to consider from the cost of implementing your chosen solution to the kind of content you will need to create in order to populate it. At Cloudspotting we build mobile sites and responsive designs (and even apps), so here’s a useful little article to help you choose the right solution for you, ready to get in touch with us.
SALES SLIDE FOR SUPERMARKET GIANTS…
Both Morrison’s and Tesco reported a drop in like-for-like sales in the 6 weeks to January 5th, for Tesco it was due to a “weaker grocery market in the UK” but for Morrison’s it was due to a far more worrying reason: being under-represented online. Indeed the BBC’s business editor, Robert Preston captures the importance of an online presence by saying “A retailer without a substantial online presence…is on a fast road to obsolescence.”
HOW TO BE ON TOP OF ECOMMERCE IN 2014…
With the ecommerce market moving faster than ever, there’s no time to get complacent, You need to continually switch up your marketing mix and keep ahead of the trends, but this can be exhausting, so here are 3 solid eCommerce basics to help you on your way to success this year.