We had the pleasure of embarking on a particularly interesting project this year, which took us back to web design basics.
Using colour psychology, iconography and simplicity we created a visually appealing, adaptive website for our client Logical Glue, pioneers in predictive analytics. Take a look around their new website to see how these three factors work together to create an effective end result, and notice the complete absence of photographs or stock imagery!
Here’s what our Head of Digital Kevin Martindale has to say about the project:
“The main purpose of Logical Glue’s new website was to invigorate the brand in preparation of the next release of their MLaaS platform. Instead of using ambiguous stock photography, we decided to develop a range of iconography which encompassed the simplicity of Logical Glue’s model building process together with descriptive meanings of each of the key drivers of the platform. The end result gives the brand a new look and feel and the website a unique, visual identity in the field of Machine Learning services.”
If you’re interested in redesigning your website and trying something new, contact us to find out how we can help.
Where possible, added value is provided throughout the website in the form of case studies and there is a password protected content management system in place to allow staff at Logical Glue to change and update the most frequently changing content areas of the website. The website is also full responsive offering a great user experience on desktops, tablets and mobiles.