I recently got rather engrossed looking at the latest copy of The Drum magazine which has a special feature on the Chip Shop award winners. The Chip Shop Awards is an international creative competition with no rules. It encourages creative’s across the world to showcase their fresh, bizarre and ingenious ideas, and the best thing is that there are no limitations as the work doesn’t have to run and the client doesn’t even have to be their own!
Dave Trott, a former Chairman and judge from 2009 said “I think the purpose of The Chip Shop Awards is to take the piss. To take the piss out of how seriously advertising takes itself.” – I couldn’t agree more. Some of the winners and the entrants work is extremely funny, yet very intellectual, purely because there are no limitations. They are ideas in there purest form, with no restrictions of how creative or daring they can be.
Here are a few of my favourites and hopefully you’ll find them as inspiring and imaginative as I did. These adverts give us an insight into the imagination, thinking and inspiration of other individuals.
Best use of bad taste
LYNX – father dear father by Rockfield Media
Best use of a shop window postcard space
The Northface – Made for the outdoors by Archibald Ingall Stretton
Best use of shocking copy
Court House Clinic – C***s by Golley Slater
