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To expand our philosophy of SEO further, we could go as far to say that SEO is not even about “White Hat” versus “Black Hat” techniques; SEO is about low value versus high value, high risk versus low risk and … Continue reading
How to Redesign Your Website And Avoid Traffic Graphs Like This: (Images from Search Engine Journal: http://www.searchenginejournal.com/how-to-avoid-seo-disaster-during-a-website-redesign/42824/) The images here represent classic cases of website redesign negatively impacting search traffic to the site, and more often than not this is … Continue reading
The distinction between White Hat SEO and Black Hat SEO is widely debated and has even led to the suggestion of a third type; Grey Hat SEO. White Hat SEO refers to: a method of search engine optimisation that is … Continue reading
Introduction SEO is the widely used acronym for search engine optimization. It is the practice of designing, building and producing content for websites which serves to increase the authority and relevance of that site; with the simultaneous aim of ensuring … Continue reading
Up to now we have looked at digital marketing strategies as a whole, which includes everything from producing content to considering SEO. Content in particular is of growing importance already in 2013 and has been tipped as an upcoming trend … Continue reading