Whether you knew it or not, everyday you are subject to some form of targeted/nudge marketing from brands in a range of different environments. Brands are constantly working to find new ways to capture the attention of their target audience – more often than not, unasked. They have become so subtle that you won’t even [...]
Are you being nudged in the right direction?
July 4th, 2011
Jo
Creative genius – The Chip Shop awards 2011
June 20th, 2011
Jo
I recently got rather engrossed looking at the latest copy of The Drum magazine which has a special feature on the Chip Shop award winners. The Chip Shop Awards is an international creative competition with no rules. It encourages creative’s across the world to showcase their fresh, bizarre and ingenious ideas, and the best thing [...]
The future is bright, the future is mobile
June 15th, 2011
Jo
Its four years since the first iPhone was released at the end of June 2007, marking a dramatic turning point in the mobile industry. Since then other phone companies have fought back and smartphones have evolved from an expensive luxury to a common tool with the market set to grow 55% this year. The seemingly [...]
Is digital pushing print out of the driving seat for magazines?
May 6th, 2011
Jo
Despite an abundance of forecasts predicting a downfall in magazine print sales, brands are bouncing back with a reported increase in sales. At 64%, print is still the most important revenue generator for magazines but will this remain the case with the arrival of tablet computers? There seemed to be a grey cloud looming over [...]
Fancy a brew?
April 14th, 2011
Jo
We’ve recently received a rather interesting delivery from Taylors of Harrogate, a whole year’s supply of Yorkshire Tea. With 30 boxes we have calculated that we have a thirst quenching 2400 teabags to get through! Although with an office full of addicted caffeine drinkers I think they won’t quite see us through the year. Perhaps [...]